Friday, May 31, 2019

childcare :: essays research papers

recent changes in federal governmental priorities have seen a reduction in financial die hard for parents who drug abuse childcare. This is occuring at a time when there is incerasing social and financial pressure on parents, particularly mothers, to work. The issue of childcare and working mothers has been the subject of engagement for some time. many argue that the best place for children is always in their own homes with their own parents. However, it is my contention that there are many advantages to be uncool from using childcare and the government should provide more financial assistance who do so.t has been argued that children who attend childcare centres at an advance(prenominal) age elude out an important earlylearning that occurs in parent-child interaction.these children, so this argument goes,may be educationally disadvantaged later in life. however,childcare centres may actually assist children in their early learning. they give children an opprtunity to mix with others and to develop social skills at an early age. ndeed, a whole range of learning occurs in childcare centres.another argument against the use of childcare facilities is that children can be emotionally deprieved in these facilities compared to the home. this argument assumes that the best place for children is to be at their parents, especially mothers side for twnty-four hours a day. it claims that childrens emotional breeding can be damaged when they are left in childcare facilities. However parents and children need to spend some time apart.children became less dependent on their parentsand parents themselves are less stressed and more effective care-givers when there are peiods of seperation.t could be further be asserted that the government and the economy as a whole cannot afford the enormous cost involved in supporting childcare for working parents.

Thursday, May 30, 2019

The Josephine Baker Story Essay -- essays research papers

Josephine Baker was born Freda Josephine Carson in St. Louis, Missouri, on June3, 1906 to washerwoman, Carrie McDonald, and vaudeville drummer, Eddie Carson.Josephines father abandoned them shortly after her accept and her mother married a kind but perpetually unemployed man named Arthur Martin. Their family came to include a son and two more daughters. Josephine grew up cleanup houses and babysitting for wealthy white families until she got a job waitressing at The Old Chauffeurs Club whenshe was 13-years-old. While working there she met a man named Willie Wells whomshe had a short marriage with. Josephine never depended on a man for financial supportand she never hesitated to leave when a relationship hit its breaking point. Which is whereforeshe was married and divorced three more prison terms to an American named Willie Baker in 1921 (whose last name she chose to keep), a Frenchman ,Jean Lion, in 1937 (from whomshe attained French citizenship) and a French orchestra leader, Jo Bouillon, in 1947. Josephine toured the United States with The Jones Family Band and The Dixie Steppersin 1919, performing various comical skits. When the troupes split, she tried to advanceas a choir fille for The Dixie Steppers in their production "Shuffle Along". She was turnedaway because she was "too skinny and too dark." Still determined as ever, she learned the chorus lines routines while working as part of the crew. Therefore, Josephine wasthe obvious replacement when one of the dancers left. Onstage she rolled her eyes andpurposely actedclumsy. The audience loved her comedic touch and Josephine was a box office hit for the rest of the shows run. Josephine traveled to Paris for a new show that proved to be a turning point in her career. Josephine and dance partner Joe Alex captivated the audience with a routine that was new and exotic, and included Josephine boldly dressed in nothing but a square up skirt. Josephine worked the audience into frenzy with her uninhibited movements. She was an overnight sensation. Josephines immense popularity afforded her a comfortable salary, which she spent mostly on clothes, jewelry and pets. She loved animals and at one time she owned a leopard, a chimpanzee, a pig, a snake, a goat, a parrot, parakeets, fish, three cats and seven dogs. When her routine with Alex got old she moved on and starred in La Folie du ... ...eine. The French government honored her with a 21-gun salute, making Josephine Baker the first American woman buried in France with military honors. Her gravesite is in the Cimetire de Monaco, Monaco. Josephine Baker has continued to intrigue and inspire people throughout the world. In 1991, HBO released The Josephine Baker Story. The movie won two Emmys for Outstanding Lead Actress in a Miniseries and Outstanding Art Direction. The movie also picked up one of three Golden Globe nominations. Josephine Baker sashayed onto stage with a comic, yet stolid appeal that took Europe, and ev entually the world, by storm. Famous for barely-there dresses and uninhibited dance routines, her exotic beauty generated nicknames such as "Black Venus," "Black Pearl" and "Creole Goddess." Admirers bestowed a plethora of gifts, including diamonds and cars, and she received approximately 1,500 marriage proposals. Josephine Baker was once quoted saying "I love performing. I shall perform until the day I die." She maintained ready performances and a celebrity status for 50 years before going softly in her sleep, but she did not go softly through life.

Style Analysis of Blog Writings :: Teaching Writing

sort Analysis of Blog themesWhat is style in writing? After reading Strunk and Whites The elements of Style and Joseph Williams Style Toward Clarity and good will, I have come to understand what style is I always thought of style as organismness your own, but through these books I learned that thats not entirely unbent. Style is a classification of m each things and individualism only being matchless part, but for me the nigh important. Style is a way of writing clear, cohesive, grammatically correct and true to ones self. White says in the last chapter of Elements of Style style in the sense of what is distinguished and distinguishing.(Strunk and White 66) Good writing is not that hard to achieve, any one weed write well. If you write true to yourself it will make your writing better. Williams talks about your voice and so does Strunk and White. White says All writers, by the way they use the language, reveal something of their spirits, their habits, their capacities and th eir biases. (Srunk and White 67) Williams says Writing well, they believe, has to do with being sincere, or writing how they speak, or finding their authentic voices, or just being born with the knack. (Williams 1) Good writing lets us recognise something about the writer even if it is technical. To be interesting we need some insight into the persons feelings and thoughts. Writing should be something we enjoy not something that we understanding or fear. Most people, students especially, have come to hate writing because they dont know the rules and are afraid to make mistakes. It seems that people are much concerned with correct grammar then content. It is important to have good grammar, punctuation, and spelling, but what you have to say is the most important. People spend so much conviction worrying about what their paper looks like, then what it sounds like. Sitting down to write a paper can be intimating and sometimes it is hard to organize our thoughts to seat them down on paper. I feel that reading books like Style Lessons in Clarity and Grace is helpful, but practice is the key to good writing.I had never heard of Blooger.com until I was introduced to it by my English class. I found the blog entries to be a helpful assignment, because the best way to become a good writer is by practice.Style Analysis of Blog Writings Teaching WritingStyle Analysis of Blog WritingsWhat is style in writing? After reading Strunk and Whites The elements of Style and Joseph Williams Style Toward Clarity and Grace, I have come to understand what style is I always thought of style as being your own, but through these books I learned that thats not entirely true. Style is a mixture of many things and individualism only being one part, but for me the most important. Style is a way of writing clear, cohesive, grammatically correct and true to ones self. White says in the last chapter of Elements of Style style in the sense of what is distinguished and distinguishing.(St runk and White 66) Good writing is not that hard to achieve, any one can write well. If you write true to yourself it will make your writing better. Williams talks about your voice and so does Strunk and White. White says All writers, by the way they use the language, reveal something of their spirits, their habits, their capacities and their biases. (Srunk and White 67) Williams says Writing well, they believe, has to do with being sincere, or writing how they speak, or finding their authentic voices, or just being born with the knack. (Williams 1) Good writing lets us know something about the writer even if it is technical. To be interesting we need some insight into the persons feelings and thoughts. Writing should be something we enjoy not something that we dread or fear. Most people, students especially, have come to hate writing because they dont know the rules and are afraid to make mistakes. It seems that people are more concerned with correct grammar then content. It is imp ortant to have good grammar, punctuation, and spelling, but what you have to say is the most important. People spend so much time worrying about what their paper looks like, then what it sounds like. Sitting down to write a paper can be intimating and sometimes it is hard to organize our thoughts to put them down on paper. I feel that reading books like Style Lessons in Clarity and Grace is helpful, but practice is the key to good writing.I had never heard of Blooger.com until I was introduced to it by my English class. I found the blog entries to be a helpful assignment, because the best way to become a good writer is by practice.

Wednesday, May 29, 2019

Physics of Downhill Ski Racing Essay -- physics sport sports skiing

Gliding is the art of maintaining the flattest ski in order to achieve the lowest possible abrasion. The advertises associated with gliding are fairly neatforward sombreness, crash, and air resistance. Air resistance has several inputs that add to the total resistive force. Friction is caused by the lack of a perfectly smooth surface between the skis and snow on a microscopic level. Think of it as the Rocky Mountain range trying to sloping trough over the Himalayas. On a microscopic level this is what clangour is.Two factors contribute to the resistive frictional force a normal force and the friction coefficient. The normal force is the force holding the person up keeping them from falling towards the center of the earth. On level ground the normal force acts straight up against the acceleration of gravity. On a slope, the normal force is equal to the force of gravity proportional to the cosine of the tap of the slope to horizontal. This portion of gravity attempts to accele rate the person toward the center of the earth, the normal force resists this acceleration. The remaining component of gravity accelerates the body down the hill parallel to the slope, a linear acceleration.It is the coefficient of friction that speed skiers and racers try to reduce to a minimum. The normal force is a constant since it is related to their body weight, which does not change during the course of the race. The coefficient of friction is already reduced from everyday levels because of the snow, but it is the goal of racers to reduce this to an absolute minimum to maximize speed.The coefficient of friction is a unit less ratio of the force of friction to the normal force. The real value for the coefficient is often determined experimentally.... ...and the force normal to the shear plane. These two forces again result in the same resultant force but are rotated into the shear plane. The angle of rotation into the shear plane is phi in above second diagram. Phi is the edg e angle minus the angle in the triangle of the normal force(N) and the friction force(F) on the ski divided by 2. This git be seen in the first diagram. The centripetal force can be found using the above equations in the second diagramFc=Fs*cos(phi)+Fn*sin(phi)Fn=Fs/tan(O-b-F)The Fc is the failing point at which the racer begins to slide the ski and lose speed. When a racer does balance the speed, radius, and other factors to maximize the centripetal force and acceleration, up to 2.5 Gs of acceleration can be achieved. Downhill ski racing is a concert dance and balancing act of the laws of physics to be the fastest person down the hill.

Tuesday, May 28, 2019

Philosophy :: essays research papers

The philosophy of Tae Kwon Do is to build a more peaceful world. To accomplish this goal Tae Kwon Do begins with the foundation, the individual. The artifice strives to stupefy the character, personality, and plus moral and ethical traits in each practitioner. It is upon this "foundation" of individuals possessing positive attitudes and characteristics that the "end goal" may be achieved. Tae Kwon Do strives to develop the positive aspects of an individuals personality Respect, Courtesy, Goodness, Trustworthiness, Loyalty, Humility, Courage, Patience, Integrity, Perseverance, Self-control, an Indomitable Spirit and a sense of responsibility to help and respect each forms of life. This takes a great deal of hard training and many a(prenominal) do not reach far enough to achieve perfection in all of these aspects. However, it is the physical, mental, and spiritual effort which the individual puts forth that develops the positive attributes and film of both the i ndividual and how he or she perceives others. By helping mold an individual into a well-rounded and responsible person, the individual can pass onto others, through and through both his teachings and his personal actions, the principles he has learned through his Tae Kwon Do training. Individuals unite and become a family, families come together and form a community, communities merge and develop into a nation, and nations are what make up our present-day world. In order to help build a more peaceful world, Tae Kwon Do starts with one person at a time. Gradually groups form, dojangs (schools) emerge, organizations develop, until Tae Kwon Dos philosophy has influenced, in a positive way, enough persons, families, communities, and nations, to someday figure out about, or at least help bring about, the unification of nations dedicated to helping each other. The task is not easy. Just like the metamorphosis an individual goes through from white blame to black belt and eventually Maste r, so the transition of the unification of nations united by laws of peace, is a long and hard task. Tae Kwon Do strives for this unification. Race, creed, and nationality have nothing to do with Tae Kwon Do. They are all one in the same. Tae Kwon Do reaches toward the total development of the individual and the founding of a peaceful world. No topic what color a persons skin, no matter what his religion, no matter where his national boundaries we all seek one thing, Peace. This peace can only be achieved if each person has found peace deep down himself.

Philosophy :: essays research papers

The philosophy of Tae Kwon Do is to build a more peaceful world. To accomplish this goal Tae Kwon Do begins with the foundation, the individual. The Art strives to develop the character, personality, and positive clean-living and ethical traits in each practitioner. It is upon this "foundation" of individuals possessing positive attitudes and characteristics that the "end goal" may be achieved. Tae Kwon Do strives to develop the positive aspects of an individuals personality Respect, Courtesy, Goodness, Trustworthiness, Loyalty, Humility, Courage, Patience, Integrity, Perseverance, Self-control, an Indomitable drift and a sense of responsibility to help and respect all forms of life. This takes a great deal of hard training and many do not hit far enough to achieve perfection in all of these aspects. However, it is the physical, mental, and spiritual effort which the individual puts forth that develops the positive attributes and image of both the individual and h ow he or she perceives others. By service of process mold an individual into a well-rounded and responsible person, the individual can pass onto others, through both his teachings and his personal actions, the principles he has learned through his Tae Kwon Do training. Individuals unite and become a family, families come together and form a community, communities merge and develop into a nation, and nations are what construct up our present-day world. In order to help build a more peaceful world, Tae Kwon Do starts with one person at a time. stepwise groups form, dojangs (schools) emerge, organizations develop, until Tae Kwon Dos philosophy has influenced, in a positive way, enough persons, families, communities, and nations, to someday bring about, or at least help bring about, the unification of nations dedicated to helping each other. The task is not easy. Just like the metamorphosis an individual goes through from white belt to black belt and eventually Master, so the conver sion of the unification of nations united by laws of peace, is a long and hard task. Tae Kwon Do strives for this unification. Race, creed, and caseity have nothing to do with Tae Kwon Do. They are all one in the same. Tae Kwon Do reaches toward the total development of the individual and the founding of a peaceful world. No matter what color a persons skin, no matter what his religion, no matter where his national boundaries we all seek one thing, Peace. This peace can only be achieved if each person has found peace within himself.

Monday, May 27, 2019

Quality Assurance Review Essay

According to Merriam Webster (2014), Provision is the act or process of supplying or providing something. Every comp some(prenominal) provides a provision or has a mission statement that their company stand by, which shows what religious service that company, leave commit to delivering to their knobs. We as professionals and them as businesses hurt an obligation to deliver direct services effectively to help clients adapt soci all toldy and effectively in society. It is the companies responsibility to provide clients with the services that sustain a good work or living environment. Companies argon dedicated to providing direct support services that will enhance a clients quality of life, and that is designed to meet the ask of their client.Moreover, it is primary(prenominal) that mental faculty build their time to participate in activities with the clients that they are servicing. It is also the responsibility of the company, to make authorized their staff is educated and trained in their area of tautness to assist their client. It is authoritative to develop relationships with clients that will allow them to engage in everyday life activities. It is provided that any person that is running(a) with clients to engage in activities with their client. Clients have IEP (Individual Education Plan) programs that should be followed to assure the client is receiving the comme il faut education that is based on their need. It is up to the worker to provide clients with a structured setting which will allow them to see if the client is learning concord to their plan or their day. In every event, every aspect is about providing proper service to the client.Furthermore, its about creating independence in that client by setting academic and functional goals that are attainable and reachable from a realistic aspect for that client. A professionals purpose is not to please coworkers but, their purpose is to be an advocate for their client. In the case scenario of the staff ingredient providing services appropriately toclients, plastered information is required in the process of gathering and covering the basic components of quality assurance, which are proper provision of service, client satisfaction with the service and proper documentation. With reasoning, questions have been formulated to help monitor and prevent future fraud and misappropriation of services as it pertains inwardly these guide course of instructions.From the information gathered from the staff at the schooltime, the client, and all that is involved with working with this grouchy client, the question is, since the goal for the staff penis was to develop and maintain a client-centered service and to provide quality service and contain the clients satisfaction, should that ill-tempered client have had services from our agency because of a communicable disease in which he/she was recently hardened for according to the instructor at the school?According to the te acher employed at the school, where the staff division was working with the client stated that this particular staff member was frequently late, was this tardiness professionally and legally documented? As reported by the teacher at the school where the staff member was working with the client, the teacher reports (if legally documented) that the staff member did not engage in their professional interventions towards a certain client about their behavior on a particular day. Were there any witnesses to this behavior and did the staff not intervene in stopping a certain behavior from this client? The reasoning behind these questions is as followsAlthough the teacher at the school at which my agencies staff member was working with a particular client, it was not reported or stated about any legal documentation on this workers tardiness at this school. Also was there a specific reason for which my staff member did not curve in her interventions towards a particular client due to thei r behavior that was reported to me, the director of the agency. It is believed that gathering the correct and adequate information from all parties involved when working with clients especially in the health care profession, helps those involved have a better understanding what kind of frame of mind the particular staff member, the client involved and even the teacher working with both parties, it is serious to obtain such information so that there is no misinterpretation in communication, documenting all actions involved, or just documenting the days activities so that the agency and the school cansee if the client shows any improvement with working with a particular staff member.This also helps prevent any legal action involving all parties regarding he said/she said, or future fraud towards a certain agency. As it pertains to the rush that the staff member is not open to feedback, how was the staff member approached about this feedback? Was this communicated in a professional m anner? How exactly did the staff member respond to feedback given? Lastly, did the staff member give reasoning for not accepting feedback about services rendered? This line of questioning is important because it approaches the first accusation from all angles. These questions are trying to determine whether or not the staff member is blatantly refusing to accept feedback or if they are accepting feedback and just not implementing it.It is also important to not how the feedback was approached. If the feedback was delivered in a negative or accusatory way it may not have been implemented because the staff member may have a strict treatment plan and be avoiding confrontation with the teacher by just not accepting feedback. This is why it is important to understand the staff members reasoning behind not accepting feedback. It determines whether or not this staff member is providing the client with the proper services and that the staff understands what these services are so that there a re no misunderstandings. As it pertains to the accusation that the staff member does not tailor their interventions to the client according to his behavior on a specific day, please name one example where the staff member did not tailor their interventions to fit the clients needs? How was the staff member approached about this incident? Did the staff member give reasoning for continued their planned treatment?Was this incident documented and if so how was it documented? Were the clients needs met? Was the client unsatisfied with their services provided? This line of questioning is important because it makes sure that the client is receiving the proper services that they need. The staff members treatment plan should always be centered on what is best for the client not what is easier for the staff member. It is also important that a staff member with a strict treatment plan not stray from their original treatment plan if it affects the overall effectiveness of the treatment. This is why it is important to understand the staff members reasoning behind not altering their original treatment plan so as to make sure that this decision is not affecting the way that theclient is treated and or receives their services. Another important part of this line of questioning is that if the clients needs were not met, how was this documented?Having proof that the clients needs were not met is important in accessing the staff members overall effectiveness in their treatment plan. Lastly, it is important to note whether or not the client was satisfied with the services they received so that the staff member can be clearer in the future about the services they provide as to not having any misunderstandings. As it pertains to the accusation that the staff member is frequently late, has this tardiness been properly documented? If not, are there eyewitnesses that can attest to this accusation? Was the staff member approached about this accused tardiness? If so, by who and what whe re the repercussions of this action? Also, was this action documented and if so how was it documented? This line of questioning is important because it grants validity or not to the accusation that the staff member is constantly tardy.For there to be action taken against this staff member there need to be legal documented proof that this staff member is constantly tardy. If not there is not much that can be done legally about this accusation unless there is some documentation stating that this individual has been reprimanded about this behavior. As it pertains to the accusation that the staff member has created battle amidst them and the teacher, how was this situation handled between the two staff members? How did the school handle this situation? Where all have actions are taken to prevent any further conflict member between the two before filing this complaint? Where these actions documented and if so how where they documented? This line of questioning is important because it r elates to the validity of the complaint in general.This relates to whether or not this staff member is even in need of review or whether the school just doesnt want to deal with feuding individuals. It is important that this type of situation be documented every step of the way or it just becomes he said she said battle. It is important to understand how the school handled this situation so that if there are any misunderstandings about the service rendered at the school by the staff member that these issues be resolved so that the main focus is on the clients. In special cases such as with disclosure of pertinent information in regard to communicable diseases, this breach of credential poses a huge impact as it pertains to patient confidentiality and services provided.Although the sharing of information with other healthcare professionals is important in providing effective patient care, if a breach of confidentiality as occurred and shared amongst other unaware of the contents of the patients history, this disclosure without consent can pose a risk based on example infection control procedures, as well as exposure-prone risks undertaken in primary care.In such circumstances, in order to repair the relationship once a breach of confidentiality has been made, the director must adequately acknowledge and apologize for the mishap. Ensure that the client understands that this is not how business is normally conducted and that HIPPA laws and regulations are taken seriously within the organization. To ensure that this does not happen again, there should be a mandatory training centered on client confidentiality and rules and regulations of HIPPA, and certificate of completions could be provided to the client to ensure that they are aware of your dedication to mend the relationship.ReferencesBord, J.D, DDS MSD MA, Burke, W., MD Ph.D., & Dudzinski, D.M.., Ph.D. MTS (2013).Confidentiality. Ethics in Medicine. University of Washington School of Medicine. Retrieved fro m https//depts.washington.edu/bioethx/topics/confiden.html Confidentiality case study Serious Communicable Diseases. General aesculapian Council Working With doctors working for patients. Retrieved fromhttp//www.gmcuk.org/guidance/ethical_guidance/confidentiality_serious_communicable_diseases.asp Merriam Webster., Provision. (2014). Retrieved September 1, 2014.

Sunday, May 26, 2019

Julius Caesar Play Essay

In play, Julius Caesar, it has strength that makes the play a famous play. In the play, we could understand characters emotion and behaviors clearly since it is in their own words instead of a narration. From the text from Cassiuss intercourse, For my part, I have walked about the streets, submitting me unto the perilous night. we could emphasizes how Cassius is showing off to Casca the braveness he has. Another point would be the speeches that are introduce in the play. Another example would be in Act 1, scene 2 where Antony comments, When Caesar says, do this, it is performed. Sometimes not only the characters dialogue could be recognize as his or her personality and characteristics. In this text by Antony, we could feel the powerful leadership from Caesar. Speeches help a better understanding of from each one character approximation towards different people. Such as the speech that Antony gave where it begins with Friends, papisticals, Countrymen, lend me your ears..In this sp eech Antony keep repeating Brutus is an honorable man, this shows sarcasms that Antony is speaking out. While reading this speech, you allow for find confusions where Antony is criticizing Brutus action but on the other hand he keeps stating that Brutus is an honorable man that opposites other facts. This kind of passage grabs the reader attention to recollect profoundly. The weakness would be the organization of the plot. I believe the play is moving in a speed what I believe is fast. Fast play makes it thorny to recognize clearly with each scenes and acts. For example from the meeting of conspirators to the death of Julius Caesar flows quite rapid. Between those two scenes, I feel a bit empty driving no way that these conspirators did not planned in a way that they could successfully without any obstacles kill Julius Caesar.The play might improve if the process of intend would be added between those two periods. We might absorb characters personality and perspective towards t his event during their planning. Another example would be the death of Calupurnia. The death news was cut off abruptly during before the war. Calpurnia played such an important role when comforting Brutus and place a spy on him. This shows the role of women played in Roman however she had passed away in a second where no one has expected. Overall the organization is pretty flow and vivid enough. I like how each scene was isolated by the characters in the play where one side is mainly characters that dislike Caesar and the other side would be characters that supports Caesar.The only error would be the speed of the play that gives no time for readers to vividly understand the story. The descriptions of different characters are the best element in the play. Characters were vividly described as I stated earlier. One more example would be when Cassius stated, The torrent roared, and we did buffet it with lusty sinews, throwing it aside and stemming it with hearts of controversy..or I si nk In this dialogue we could understand two characters thoughts and history background.Cassius put up this fact show that he believes Caesar is not as capable as he should be. Another would be the background of Caesar where he was such a weaker. The diaglouge is very interesting because we could see through what each character wanted to express. One of the interesting dialogues was between Antony and Octavious. Octavious argued to scraps the instruction from Antony. Antony begins to realize the similar power between Octavious and Caesar when Octavious insist to follow left instead of right, so Antony called Octavious as Caesar after the argument of the formation.

Saturday, May 25, 2019

Junk Food Prevalence and Its Physical and Mental Implications

Name Ali Hussain Al-Attas Date 15/10/2011 Cause & Effect Junk Food Prevalence and its Physical and Mental Implications Introduction A study conducted lately, showed that junk diet affects the function and structure of the brain which could change peoples behavior, especially that of children. By definition, junk food is pre-prepared food that has low nutritional jimmy and is heights in calories. The aim of this paper is to explore the captures of junk food prevalence and its physical and manpowertal effects. Paragraph 1 Causes Abundance and AdvertisementsJunk food has become very popular among people owing to its accessibility, taste, cost and strong media advertising. Its difficult to find a district, or even a street, with come in a debased-food restaurant. Statistics indicate that the number of these restaurants tripled in the last decade. An example of advertizement is putting surprises, free toys, with every happy meal to attract children. The rise of the number of fast- food restaurant leads to an increase in its physical and mental hazards. Paragraph 2 effectuate Physical ImplicationsJunk food physical hazards of can be broadly categorize into two groups. The first is the immediate effect, namely, obesity that presents health risks. In 2005, a study conducted by NIH found higher rates of obesity in high schools with nearby fast-food restaurants. According to a study carried out on general education students in Saudi Arabia, the rate of obesity among those who frequently eat fast food is 38. 20%, while the rate is 19. 43% among those eating only one meal a week. another(prenominal) study revealed that about one out of four (or 23. 6%) of Saudi adults are classified as obese.The second group is the distal effects. Being overweight and can increase the chances of getting degenerative illnesses. The OSG pointed out that simply becoming obese, with over 30 BMI, raises the likelihood of developing many diseases including heart attack, stroke and few types of cancer. A 14-year prospective study showed men aged 40 to 65 years with a BMI more than 29 had a 72% increased risk of getting non mordant or fatal coronary heart disease. Clearly, there are direct and indirect connections between junk food and a number of physical illnesses. Paragraph 3 Effects Mental ImplicationsSimilarly, Junk food results in emotional issues, much(prenominal) as, hyperactivity, and depression. What it does is that it changes the order of the brain. A recent study, conducted at 2010, revealed that it raises the risk of depression by 55%. Another research, involved 80 participants, showed that a drop in anger, aggression and depression resulted from replacing it with more healthy food. It also affects the educational attainment of students by secreting hormones that cause a partial mind inactivity. From that, it can be inferred that there is a strong link between consuming junk food and several behavioural problems.Conclusion This paper illustrated the s pread of junk food as an important factor for many physical and mental problems. Consuming junk food has direct implications, such as obesity. In addition, it leads indirectly to a number of chronic diseases. Furthermore, it changes peoples behavior and causes emotional illnesses e. g. aggression and depression. But it still widely spread because of the strong advertisement and few minor reasons. The awareness of this problem is on the increase, but the danger still exists, and governments and official organizations have to do something to reduce these risks.

Friday, May 24, 2019

Marketing: Milk and Products Essay

1, Identify macro and micro environmental factors which put to work merchandise decisions and explain how they apply to your chosen connection. You should use analysis tool to apply to the company SWOT, PEST, and Five-Forces analysis. (Outcomes 2a) Micro environment the market comprises all aspects of a market which alter the companys relationship with its customer and the patterns of competition.It includes suppliers, competitors, publics, market intermediaries. Macro environment the macro environment foundation be described in terms of intravenous feeding keys components political/legal, economic, social/cultural, and technological (PEST factor) check to Business Essentials Books -Marketing, (Part B segmentation, Targeting and Positioning, Chapter 2 The marketing environment, p93 p96).SWOT Strengths Opportunities Strong brands, large market sh atomic number 18 The preferential policies of the government of the dairy rear farm industry Distribution ne iirk throughou t Vietnam (2000 billion approved for dairy givement project to 2020) Diversified harvest-homes, competitive worths Supply of input raw fabric fresh draw is relatively stable (e. g. Production line of international redeem dairy cow plantation, farms etc.) Leadership capacity of goodness management connector the WTO market expansion, business and learning experience Diversified yield lines (150 products) Sustainable relationships with partners Talent and professional of marketing and product Marketing research experience is good Very attractive advertisement and promotion campaign. Weaknesses Threats Products primarily think on domestic market. Vietnamese economic instability (inflation, economic crisis) Marketing activities of the company foc utilize on southern of Vietnam WTO appears several competitors Uncertainty worldwide political situation PEST Political/Legal Requirements on food hygiene and safety truly strictly regulation Economics stability to facilitate the business of the company The preferential policies of the government of the dairy industry Economic Fast-growing economy of Vietnam (i. e.having a positive impact on the domestic purchasing antecedent) Join WTO pressure to compete for business Dairy import tax reduction, creating favorable for imported dairy products increased conditions Inflation, increased fuel, increased cow prices Social/Cultural Increasing living standards Need to improve health and beauty Proportion of malnourished children mud juicy Most Vietnamese commonwealth do not wee the habit of foxing draw Technological Improve and modern technologies take out powderise extraction engineering Modern equipment in the field of publicity Technology quality management according to ISO FIVE-FORES Analysis New Entrants to a greater extent For milk drudgery, the be are not high to join so the potential rivals to participate easily in this competition segment.On the contra ry, entry exists for fluid milk products and yoghourt is quite high. More importantly, to establish dispersal ne iirks require a large expenditure. Currently, Vinamilk has a big advantage in distribution. However, the conversion cost of consumer products is good nigh equal to 0 so Vinamilk remain competitive pressure in the average. Substitute products or Milk products are not really available surrogates.However, campaigning(p) the broad needs of consumers, dairy services products piece of tail compete with umteen health care items such(prenominal) as soft drinks So, Vinamilk is at risk from substitute products. Today, Vinamilk is divulgeing several products of drink water for health benefits to expand market share. Customers bargaining power Vinamilk is not pressured by any distributor. The company has two distribution pedigrees (1) the traditional channel (240 distributors and much than 140,000 points of sale, make the distribution much than 80% of Vinamilk total production, (2) distributed through modern channels (such as supermarkets ).For dairy products, when the cost of materials is high, Vinamilk fucking sell at high prices that customers still give up to accept. Therefore, Vinamilk can transfer the disadvantages from the outside supplier to the customer. Suppliers bargaining power Vinamilk has advantage when they bargain with farmers in the purchase of raw milk because the purchasing company is the largest, accounting for 50% of dairy country. Moreover, Vinamilk disadvantage as dependence on milk imported from abroad. However, from talk of the town to Vinamilk, cost of production 1 kg of liquid milk from milk powder is lower than from fresh milk. Therefore, this is not too big drawback for Vinamilk. Rivalry amongst current Also VNM is highly competitive as in the domestic dairy Hanoimilk Companies, foreign companies word such competitors as Abbott, Mead Johnson Nestle, Dutch Lady In the future, Vietnam s dairy market continues to expand and the level of competition is getting higher. (Source http//www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk accessed 24 October 2011) (Source http//tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. hypertext markup language accessed 24 October 2011) 2, Propose major segmentation criteria that are used for two products targeting two diverse markets. (Outcomes 2b) Vinamilk has much kind of products.We choose two products of Vinamilk are liquid milk and yoghurt. Both of products are targeted common concourse who have low or medium income. For milk, there are two segmentations for adults and children. The company makes many kinds of liquid milk such as sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry mark flavor depends on interest of each(prenominal) people.The company has three types of packaging for liquid milk products such as small carton, big carton, and bag. It is appropriate fo r each person and for each region. For yoghurt, the product is segmented the preference of the customers. Some people like eat yoghurt with spoon but some people drink it.Some people do not care about eating or drinking yoghurt, they think that it is good for their health. It is depend on various regions. silver Milk For adults 100% fresh milk Vinamilk 100% fresh milk is do from 100% pure milk, containing all essential nutrients from nature, giving you a understanding of vitality to enjoy life to its entirety. UHT Milk Flex High-calcium and low-fat milk, Flex is the ideal fountain of nutrients to help you keep in shape, healthy, active and energetic. For kids UHT Milk Kid UHT Milk Kid is produced from fresh cow milk, rich in calcium and minerals, and treated by a modern UHT technology. i. e. fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins and minerals (including calcium content in milk at an go a round balance of D/Ca).The supplement of DHA is added to assist childrens growth and festering, keeping them healthy, agile and intelligent. Yoghurt Drinking yoghurt There are two lines of drinking yoghurt products, including Vinamilk Drinking Yogurt and SUSU Drinking Yogurt Milk with various flavors. Yoghurt is beneficial for health of digestion constitution and brings you a healthy nutrition source Spoon yoghurt Being made from 100% fresh milk with various flavors such as aloe vera, strawberry, etc, yoghurt products are rich in proteins, vitamins, minerals and calcium, which are essential for your body.Spoon yoghurt assists to improve the daily digestion, pay back the body immune system, consolidates bone structure and helps to bring a fine and fresh tinct as well as a body in shape. Probi fermented Vinamilk Probi is the yoghurt product fermented from billions of Lactobacillus Casei, working well in digestive yoghurt system that helps to reinforce the resista nce of digestive system, purify toxin from food and surrounding environment and absorb nutrients at maximum capacity. Consuming Vinamilk fermented yoghurt Probi every day keeps digestive system healthy from the inside naturally. Sourcehttp//www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf accessed 24 October 2011) (Source http//vinamilk. com. vn/ENG/?vnm=product&id=2 accessed 24 October 2011) (Source http//vinamilk. com. vn/ENG/? vnm=product&id=57 accessed 24 October 2011) (Source http//vinamilk. com. vn/ENG/? vnm=product&id=7 accessed 24 October 2011) 3, Outline the factors which influence the choice of targeting outline for two products in two distinguishable markets. (Outcomes 2c)There are many factors to subscribe to when choosing the targeting dodge those are geography, demography, subverting behavior, psychographic and social culture. geography and Buyer behavior Vinamilk has to segment the market such as North, Central, South because each r egion has different habits such as taste, smell, packaging.Liquid milk has many kinds of products (sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor) with three types of packaging (small carton, big carton and bag).Yogurt has the same with three kinds of products (spoon yogurt, drinking yogurt, Probi yogurt). Demography Vinamilk can divide the market into groups such as age, gender, social position, religion, or income. Liquid milk has two segmentations for adult and children. Psychographic and Social culture Vietnamese does not have habit drink a lot of milk. They like to change and something is new. Therefore, Vinamilk improve the products (liquid milk and yogurt) with many kinds of taste, design.With two products in two different markets, Vinamilk has the different strategy to attract the customers and get silver for company. 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers. (Outco mes 2d) Buying behavior is made up of the internal and external factors that explain why consumers buy and use certain products or services. This type of behavior can touch the marketing strategy that a business employs to promote its products, and when this behavior is analyzed, it can guide a business toward better marketing strategies and methods that it might not have originally used.The University of Delaware states that the ruff way to gauge what marketing strategy to use is to create a marketing mix of different types of ads and promotions that can appeal to the different types of buying behavior. (Source http//www. ehow. com/info_8749189_buyers-behavior-affects-marketing-activities. html accessed 24 October 2011)The buyer behavior has influence on marketing activities. There are some factors, which influence on marketing activities of the company such as psychological, social cultural, situational. Psychological each people have each personality, lifestyles, thinking and nobody is not same anybody. They also have different beliefs, attitudes and motivations in life. Therefore, everyone has different needs.If Vinamilk just has one kind of products, the consumer ordain not have many choices. When they feel boring with the product, they cannot buy it more. Moreover, they think that the quality of product has to worth with the money that they spend.Therefore, if they use the product and feel it bad, they get out not buy it more. To sum up, the consumers psychological affect strongly the sales of product. If the company does not delve the consumers psychological, they cannot get profit. Situational the income of the consumer influence marketing activity. If the price is too high, the consumer will consider carefully before making decision. Therefore, if the price is not suitable, they will not accept and exclude the product.The previous buying experiences and the purchase task itself also have a big influence on consumer decision. Social cultural Vi etnamese cultural also affect marketing activity. First, Vietnamese like the foreign products especially milk. They think that the foreign products are forever better than the domestic product.Therefore, they tend to choose the foreign products firstly. Second, Vietnamese tend to follow the mass because they think that the products have many people to use is good. It is advantage or disadvantage. If the vinamilk has the best marketing, many people will buy their products. but if not, it is grueling for them to sell products. Part 2 Identify and analyze the individual elements of the extended marketing mix1, break and analyze how products of your chosen company are developed to live on the companys competitive advantage. Vinamilk has many products from milk such as liquid milk, yoghurt, power milk, condensed milk, ice cream, cheese, etc In the competitive environment, Vinamilk ceaselessly develop and improve their products to satisfy their consumers. Besides, they always create new products to expand the market.Thus, they can sustain the companys competitive advantage. Now, we choose and analysis two products of Vinamilk so that we can see how products of Vinamilk are develop. First, it is liquid milk. The liquid milk is shared two segmentations and it is for family and for children.In the family segmentation, Vinamilk has two products such as 100% fresh milk and Flex. With Vinamilk 100% fresh milk, the company has pasteurized milk in carton. After a period of selling, Vinamilk changes packaging with pasteurized milk in bag. It is more convenient to use and bring. Some people like to drink milk with sugar, immediately the company improve product with sweetened milk.After that, they do variety of product with some flavor such as chocolate, strawberry, etc They capture the market very quickly and they always develop their products to satisfy consumer. They see that Long Thanh milk has developed with autoclaved milk so they also manufacture autoclaved milk wi th sweetened and no sweetened.In the modern life, people eat many kind of food, which has a lot of fat. Therefore, Vinamilk launch a new product, Vinamilk Flex. It has high-calcium and low-fat milk. It is a good step by Vinamilk.It really attracts people because everyone always wants to keep in shape, healthy, active and energetic and it is difficult when eating a lot of fat. Nowadays, Vinamilk see that child obesity is increasing in Vietnam, combined with the milk market research pack loss, Vinamilk find less competition involved in this market, which has created the impetus for launching Vinamilk new product Vinamilk milk to lose weight and immediately received the support of consumers.With the research objectives and provide impressive solutions to weight loss, safety, consistent with the state of Vietnam, this product is a breakthrough to help bring possible benefits to consumers. Recognizing this trend, Vinamilk immediately jump into this exciting market. Besides, Vinamilk also develop products that are reserved for children.That is UHT MILK MILKKID and VNM FORTIFIED UHT MILK. Fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to assist childrens growth and development, keeping them healthy, agile and intelligent. The parents like it because they always want everything are the best for their children. Second, it is the yoghurt.Vinamilk has three type of yogurt. This is yogurt with spoon, drink yogurt, probi yogurt. Each type of yogurt suits each different preference. Some people like eat yogurt with spoon but some people like to drink yogurt. It is very easy for consumers to access it when there are many choices.Now, probi yogurt is popular because it there are many good things such as reinforces the resistance of digestive system, purify toxin from food and surrounding environmen t and absorb nutrients at maximum capacity. It really attracted people because it is aimed the consumers psychological about health. It is really effective because everyone want a good health.2, Explain how your chosen companys products are distributed in order to provide convenience to customers. According http//vinamilk. com. vn/? vnm=market&id=28 accessed 24 October 2011 For Manufacturer Company, the distribution is very important. The company has good products and services, good price but their product cannot be delivered to customers. It is failure.Therefore, the company should realise the best distribution systems. It is very helpful when the company sell their products. There are many method of getting products to customers such as supermarket, agents, wholesalers, retailers, virtual store, franchise, etc Vinamilk has two channels to distribute goods.This is direct channel (supermarket) and indirect channel (wholesalers, retailers). Vinamilk do not choose franchise, on-site store, and virtual store to distribute their goods because some reason. Firstly, Vietnamese does not have hobbits to drink a lot of milk so the quantity of milk that the customers buy is low. Secondly, the products of Vinamilk sell everywhere in Viet Nam so it is difficult to deliver if the customers order direct from manufacturer. Thirdly, Vinamilk is manufacturer so they just want to make products and distribute them. They entrust the other(a) people to buy goods and manage them. It is easier if the company spend a large of money to build a chain of sale in the whole country.In direct channel, Vinamilk has products in all supermarkets in Viet Nam such as macro C, Metro, Coopmart, etc The customer can find the products of Vinamilk at all supermarket in Viet Nam. The supermarkets just distribute 20% products of Vinamilk and the retailers in indirect channel distribute 80% products of Vinamilk. Because the percent of Vietnamese go to supermarket is not high and the supermarket syst em is not much. In addition, the customers like to buy milk near their house. In indirect channel, Vinamilks products were s grey-headed through 240 wholesalers with more than 140,000 retailers in all 64 provinces of Viet Nam. It is convenience for customers. They can buy products everywhere.They just go the nearest retailers to buy milk or they can stay at home and call for the nearest wholesales. The good is delivered in a few minutes. It is easy to buy products of Vinamilk. Although it is severe for Vinamilk to manage all retailers, they can go to some places and make survey from the customers to discern how to the retailers do with their goods. Vinamilk also is using the most modern application of IT technology in management such as Customer Relationship Management (SAP), Oracle E Business Suite 11i, and Enterprise Resource Planning (ERP). Everything just solve the problem how to the goods is distributed the customers quickest and the most effective.3, Explain how prices of you r companys product are set to reflect companys objectives and market conditions. hurt is an important factor when the company wants to attract many people to buy their products. Therefore, making the appropriate price policy is especially important significant, it helps Vinamilk have effective business strategy. First, Vinamilk want to choose price for products (liquid milk and yogurt), the company has to modify the price of product at breakeven points. After that, they should consider some factor which affect purchase of market such as customer behavior, habits, income, market volatility, quality, and quantity from that, they can choose the markup for products (low or high).Then, they continue to investigate the price of competitions and they can consider their price of products is suitable and can be competitive. Thus, they can make decision for final prices of products. For two products (liquid milk and yogurt), Vinamilk has some strategy. To achieve the goal of becoming the dai ry and food companies have health benefits for rapid growth and most stable market in Vietnam with the product line with long-term competitive advantages, Vinamilk accept to reduce the extent possible price to achieve maximum market range. Besides, Vinamilk try to improve their product has high quality, secure and they create the customers confidence.Later, they can increase their prices but the customers will not respond much about that. Moreover, more and more people interested in their health care, so the milk is preferred. The trend of the expensive purchase (psychological attached between price and quality) also contributed to higher milk prices. General psychology of the customers often compares the prices of the same product of the other companies to make decisions. Therefore, Vinamilk research the cost and selling price, quality of products of competitors and then they adjust their price so that it is reasonable. Despite the race of the profits with foreign milk company, Vi namilk maintains the stable price since 2008.The price of Vinamilk on the market only has about one-thirds of the price of foreign company. In the domestic, the prices of products of Vinamilk are always equal or less compared to the price of products of the other companies. With current milk prices, Vinamilk accept lower interest or compensation from the operation of many different product lines to share the burden of consumer spending. When the product value has high in the mind of the customers, it is easy for the customer to accept the new products of Vinamilk. Beside, the product value has lower in the mind of the customer, Vinamilk keep the old price and improve the quality of product.Moreover, Vinamilk try to invest modern technology and economize the input materials and the cost of sales so that they can have the best price for the customers. Vinamilk has quite reasonable policy in the price. 4, Illustrate how promotional activity is integrated to achieve marketing objective s in your chosen company. The products cannot buy more every time and everywhere. The customers do not always know new products. The company is same. Therefore, the company has to have many promotional activities to make the customer know What is the company? What are the companys products? They are good or bad . Thus, the customers will know the company and their products. The company can sell more products and get a lot of money.It is good for the company. Vinamilk choose two ways First, it is advertising. Vinamilk always understand the important of advertising in promotion strategy, so they always focus and create highly and constantly. They have achieved big success in improving sales. Vinamilk is a company specialized in manufacturing of milk products, which mainly milk from dairy cows, so the image of dairy cow is considered specific, the core of each Vinamilk advertising. Vinamilk responds the strict requirements that advertising message to be achieved. The customers can see it on TV, on billboard on the street, when they go to Vinamilk website or read on the magazine.The advertising campaign is replicated throughout many the mass media with dairy cow image sly dairy cow on the beautiful natural, full on life. With the purpose of bringing their products to the majority of consumers, Vinamilk use all forms of advertising such as television, radio, newspapers, open-air(prenominal) advertising, etc Besides, Vinamilk do charity to enhance the reputation of the company. For example, 8 millions cups of milk for poor children, Vinamilk incubating young talent, help poor or disabilities people, etc Second, it is promotion. With the purpose of attracting many people and selling many products, Vinamilk has many interesting promotion activities. The customer will be discounted or has more products of Vinamilk when buying a large quantity.For children, they can drink and collect the paper in the bottle and then they can change the presents or school supply. Somet imes, in the supermarket, the customers can get same extra samples (old products or new products) to trial. Sometimes, the customers will buy products with presents (toys for kid, glass or new products of Vinamilk). Everything is promotional strategy so that they can attract more the customers and sell more products. 5, Analyze the additional elements of the extended marketing mix (People, Physical attest and Process) in your chosen company. ?People Vinamilk understand that training and human resources development is the strategy of investment for the companys success in the future. Therefore, Vinamilk is focused on training and improving the provide. They work out a plan of career development for the staff and bring the staff suitable training programs to help them improve working effects. In the period of developing and expanding, Vinamilk make opportunity for the staff who will have more chances to deal with new roles and new challenge.This also helps the staff raise potential and creativeness . Vinamilk creates a professional, friendly and open-hearted environment. Vinamilk always respected, listened and shared ideas with the staff. The staffs efforts and achievements are recognized and highly commended.There are many activities for the staff such as sports, travelling, camping, etc It helps them enjoy happy and useful moments. The staffs also have a chance to understand each other and promote teamwork spirit effectively. The staff will get a satisfactory salary according to working capacity and competitive salary. Besides, Health Insurance Program and transport assistance are also one of distinguishing benefits we give to the staff. ?Physical evidence The companys factories are equipped with modern technological lines imported directly from countries such as France, Germany, Denmark, Sweden the criteria for creating high-quality products, low power consumption, have the ability to recover and reuse of products and dynamism sources.In addition, the co mpany gradually converts and invests processing lines from low-power performance to high-power performance. The application of modern machine will contribute to significant savings in production costs, reduce water consumption, fuel and energy. Vinamilk has 80 trucks, they are used to deliver the products from the company to the distributors. Each truck has a black box mounted to supervise the status of the vehicle. The factories of Vinamilk are designed modern, HACCP standards, creating a clean working environment, ensuring occupational health and safety for workers and do not affect the residential area around. tout ensemble sources of noise are located away from residential areas and are completely remove.There are many partner companies and each company has a separate function. It helps the company to produce and supply the goods in time on the market. Nowadays, the customers like beautiful design of product packaging, many companies have not hesitated to invest costs on desi gning new the packaging. Although they can take disadvantages of the cost and price, the customer will remember more the products. It is important to make decision by the customers. Vinamilk tries to pull through the criteria packaging such as beautiful, convenience, safety products, friendly environment In addition, it is difficult to maintain these criteria because the business environment and customer preferences always change.Therefore, the company will invest heavily in packaging costs to attract the customers. ? Process There are two resources of raw materials in Vinamilk milk is collected from farm and milk is imported from foreign country. Vinamilk produces milk in facilities and then the company distributes their products in two ways one, they provide products in supermarkets such as Metro, Big C, Coopmart two, they distribute for the wholesalers and then the wholesalers provide goods for the retailers. Finally, the retailers sell them for the customers. It is very conven ience for the customers. They can buy the products of Vinamilk everywhere. After few times, Vinamilk goes to research the market and get feedback from the customers.Thus, they research and develop their products according to the customer preference.Therefore, their products will attract more the customers and they can get more profits.BibliographiesTextbook BPP Learning Media Staff (2007), Business Essentials Marketing, BPP House, London, BPP Learning Media Ltd. Online resources http//vinamilk. com. vn/ http//www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk accessed 24 October 2011 http//tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html accessed 24 October 2011 http//www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf accessed 24 October 2011 http//www. ehow.com/info_8749189_buyers-behavior-affects-marketing-activities. html accessed 24 October 2011 pic.CONTENT Part 2 5, Analyze the additional elements of the exten ded marketing mix (People, Physical evidence and Process) in your chosen company varlet NO. 17 Part 2 1, Describe and analyze how products of your chosen company are developed to sustain the companys competitive advantage rascal NO. 11 Part 1 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers PAGE NO. 10 Part 1 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets PAGE NO. 9Part 2 2, Explain how your chosen companys products are distributed in order to provide convenience to customers PAGE NO. 13 Part 2 3, Explain how prices of your companys product are set to reflect companys objectives and market conditions PAGE NO. 14 Part 1 2, Propose major segmentation criteria that are used for two products targeting two different markets PAGE NO. 7 Part 1 1, Identify macro and micro environmental factors which influence marketing decisions and explain how they appl y to your chosen company PAGE NO. 3 Part 2 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company PAGE NO. 16

Thursday, May 23, 2019

Joseph Heller’s Catch 22 and Joan Littlewood’s Oh! What a Lovely War Essay

Compargon the ways in which figures of ascendance are portrayed in Joseph fiends catch 22 and Joan Littlewoods Oh What a Lovely fight.Both Catch 22 and Oh What a Lovely War are satirical comedies looking at at the absurdity and tragedy of war. Being satires, they serve to expose the flaws in wartime situations and in doing so often develop criticisms of definitive figures. Both texts approach the impersonation of authority in slightly different ways be a walkaway, Oh What a Lovely War has a lot more scope for portrait its characters visually and aurally, w here(predicate)as Catch 22 must work within its boundaries as a allegory. Both texts employ humour to portray characters of authority whereas Littlewoods sword fulfill is more foc utilise on dark humour, Heller uses his own brand of absurd irony throughout the novel this humour is central to most techniques used in both(prenominal) pieces of literature.Both texts were written in the 1960s, (Catch 22 was published in 1 961 whilst Littlewoods rook was performed two years later) an era synonymous with the instruction of youth culture and radical change. Although Catch 22 was initially snubbed by many of its critics, the novel found its readership amongst the emerging generation of men and women who were fiercely oppose to the Vietnam war. Littlewood did not face the same hostility in 1963 when Oh What a Lovely War was first faten to the public. Performed by the Theatre Workshop a company she had co- bring to passd the play was warmly received by the audience and critics a alike. Despite their different reactions, both texts were on the sign onting edge of anti-war sentiment and continue to be modern classics.Although the texts concenter on different wars and different perspectives (Littlewoods play explores World War One from a primarily British perspective and Hellers novel is an American outlook on World War Two) their main themes are similar. Both texts are exploring the tragedy of war, t he utter absurdity of it, the thirst for power and currency war brings, and the ignorance of authoritative organisations. Figures of authority are numerous in both pieces, and do not only include the focal ratio ranks (such as Generals, Field Marshalls and Col whizls) more all over also the representations of communication channel and religious organisations, for they too can be viewed as having authoritative roles in society, especially in wartime.One technique used by both authors is a demonstration of the lack of communication mingled with dominate powers. Littlewoods portrayal of the allied army leaders is very effective in signalling how inefficient they are at communicating with one another. The cut General Lanzerac and British Field Marshall French do not even direct the same language, and Frenchs unwillingness to do so reveals the total futility and worthlessness of their meetingAide Do you think I ought to organise an articulation?French Dont be ridiculous Wilson the essential problem at the event is theutmost secrecy.(p21)In this scene the obsession with secrecy over common sense datum negotiations shows us how inefficient the allied army authorities are, and the analogy of the different languages spoken serves to demonstrate the complete lack of communication amongst authoritative powers that form the fate of thousands in their hands.In the same way, Catch 22 looks at the problem of communication within the upper ranks. The call General Peckam receives from Ex P.C creeping wintergreen the sole words being T.S. Elliot(sic) has no hidden meaning but is interpreted in an absurd way Perhaps its a red-hot code or something, like the colors of the day. Why dont you check with Communications and see if its a new code or something or the colors of the day? (p45). This sentence also shows us some insight into General Peckams intellect, which doesnt come out to be substantial exhibit by the repetition and imprecision of speech. Another exa mple of these communicative difficulties is the case of Major Major who receives documents to sign, which have his signature already.The squabbling within the upper ranks is evident in both texts and serves to show us the pettiness and idiocy of figures of authority. There are many instances in Catch 22 where the Generals are engaged in sneaky tricks against one another. General Dreedles hatred of his son-in-law Colonel Moodus for example, inspires him to keep a fine nurse just to torment him with, and the Great Loyalty Oath Crusade1 is started by Captain Black in an attempt to avenge himself on Major Major (who gained the promotion Captain Black was waiting for). Similarly in Oh What a Lovely War, the Belgian, British and French army officials are at odds with one another.The Belgian army are in a disturbing state, the French are angry at the British, and the British refuse to believe they have any responsibility in the war Were not here under any obligation French persists in t elling Lanzerac. The heated discussion only ends when Lanzerac is offered a medal on behalf of the King of England. This gesture pleases the General, who kisses French on both cheeks and leaves, suggesting that the upper ranks of the army are only interested in recognition and promotion. This is a very powerful notion in Catch 22, in which key characters such as Colonel Korn and Colonel Cathcart will do everything in their power to be promoted. Cathcart says of his ambition What else have we got to do? Everyone teaches us to aspire to higher(prenominal) things. A general is higher than a colonel and a colonel is higher than a lieutenant colonel. So were both aspiring (p450).One of the most fundamental aspects of both texts is how different the experience of war is for the upper ranks and the ordinary men. The in susceptibility of authoritative figures to understand the realities of war and their cruel, seemingly deliberate ignorance in many situations is exhibit in a number of key scenes. An important example of this in Oh What a Lovely War is on pages 50/51 where a commanding officer reveals his detachment from ordinary trench life, and his unawareness of the death that surrounds the men every day Ye Gods Whats that? he implores the Lieutenant upon encountering a German ramification that holds up the parapet, immediately telling the men to get rid of it as soon as possible. The Sergeants response reveals how clueless those in authority are to the brutalities of war Heads, trunks, blood all over the place, and all hes worried about is a damned leg.This warped, uninformed sense of priority and general detachment is evident in Catch 22, especially within Colonel Cathcarts storyline. Hellers novel is jumbled chronologically, but one dependable indication of time is the number of missions the men are forced to fly under Cathcarts decrees, which steadily increases as the story progresses. What is simply a number for the colonel is a very real death threat to t he men of his squadron, many of whom reach the target just as the missions increase. Cathcart raises them for purely selfish reasons he hopes to gain recognition for his squadrons record and receive a promotion. The Colonels constant cry of Doesnt he know theres a war going on when Yossarian refuses to fly further missions is one of Hellers brilliant lines of absurd irony, as it relates directly to the figures of authority in the novel. They seem to be play an unhinged game, unaware of how their actions affect the men they themselves dont realise theyre fighting a war.Other instances of differences between upper and lower rank men can be found in both texts. The final scene of Oh What a Lovely War portrays the men as lambs to the slaughter at the order of their glory-obsessed officer, and we find them shouting Baaa baaa baaa (p86) as they advance towards the guns. In Catch 22 the Colonels are amazed that the ordinary men idolisation the same God as them, and after the revelat ion from the Chaplain refuse to believe it saying What nonsense Does he expect us to believe that? and Chaplain, arent you stint things a bit far now?(p407).A noticeable aspect of both texts is the portrayal of other key figures of authority primarily those of big business and religion. Where Littlewood is severely critical of both, Heller holds some sympathy for his character the Chaplain (a representation of religion). Common to both writers is a disgust toward capitalists who exploit war for their own money do(prenominal) gain. The munitions manufacturers in Oh What a Lovely War are introduced on stage as members of a shooting party, an ironic analogy highlighting the part they play in the destruction of so many young men. They discuss the peace scares that threaten their income, and congratulate one another for their inhuman schemes in money makingBritain German chappies were caught on their own barbed wire?.Dashed clever. (p46)In the same way, the character Milo Minderbinder in Catch 22 exposes the lack of morals and boundaries capitalism creates in wartime. His collaboration with the enemy goes unnoticed due to his profit-making, and he even ends up bombing his own men and planes as part of a German contract If I can persuade the Germans to pay me a thousand dollars for every plane I shoot down, why shouldnt I?(p273) he tells Yossarian. The forces of religious belief in Littlewoods play are greeted with hostility as tools for the war propaganda machine, who support the war effort rather than fighting for the rights of the soldiersChaplain it is no longer a sin to labour for war on the Sabbaththe Chief Rabbi hasabsolved your Jewish brethren from abstaining from pork in the trenches. (p77)Religion is portrayed in a slightly more sympathetic light in Hellers novel. The Chaplain is the only character who sincerely connects with Yossarian, and his efforts to help dissuade the Generals from raising the number of missions proves a real commitment and soli darity to the squadron. He is rejected from the Officers Hall and treated disrespectfully by the Colonels, showing us that even Christianity is powerless in the face of such frighteningly stubborn authority.Another key theme of both texts is the portrayal of war as a game, or as something airheaded and light-hearted by those in authority. The very form of Oh What a Lovely War is as a musical show, with nisus and dance. Key song titles include Ill make a man out of you and the grand finale track Oh its a winning war which paints the text as a Broadway parody rather than a harrowing look at battle.This technique is very effective in creating a bitter and attacking tone towards authoritative powers especially considering the nature of the opening scene. In a circus like frenzy the MC brings on the players of the war game France, Germany, Austria, Ireland, Great Britain and Russia. This structural difference between the play and Catch 22 means that Oh What a Lovely War parodies aut hority more consistently. Littlewood constructed the play as a show, so the ability of characters in power to undermine the seriousness of war is endless.The War Game is a classic example of this, as is the grouse-shooting party which consists of munitions manufacturers from the key nations involved in war. Other techniques were available to Littlewood lyrically bitter songs and the use of slides as an accompaniment to the speech, which both served as attacking forces against the power of authority in the play. Examples of this can be found in song titles such as If the sergeant steals your rum and ironic lyrics like with our old commander, safely in the rear in the anthem Onward Christian Soldiers. The use of slides and the newspanel is used on many occasions as a reinforcement of the ignorance seen in authoritative men such as HaigNewspanel BY NOV 1916 TWO AND A HALF MILLION MEN KILLED ON WESTERN FRONTHaig I thank you, God the attack is a smashing success. (p78)They are also u sed comically to outline the stupidity of the GeneralsBritish Admiral Have you got a plan?British General Of course.Slide 5 A blankBritish Admiral Yes, I thought so. (p6)In a structural sense, the techniques available to Heller with which to parody authority are a lot more limited. In a novel, all character representations are formed with literary descriptions and cannot rely on visual or aural aids like a play. His technique of storytelling is not as varied or spectacular as Littlewoods, but the effects of his bizarre plots are as successful in criticising authoritative powers as the use of slides and song in Oh What a Lovely War. Colonel Cathcarts bombing pattern is a sufficient example of this and bears comparison with the War Game approach by Littlewood. Disregarding the fact that men are risking their prevails on the insane bombardier missions they are forced to fly, Cathcarts sole concern is whether their bombs create an aesthetically pleasing pattern from the air We didnt get the bridge he tells Milo whilst recalling a previous mission, but we did have a beautiful bomb pattern. I remember General Peckam commenting on it. (pThe episodic form of both texts may disrupt the sense of progression, but it is noticeable that the tone of both pieces of literature changes as they surface completion. The bitterness towards authority increases, and humour is more often interspersed with moments of seriousness and tragedy. In Act Two of Littlewoods play, a moment of chaos reaches a serious climax with the juxtaposition of Haig and the British Generals telephone conversations against a background of men singing They were only playing leapfrog. The two men speak simultaneously in broken sentences until Haigs final comment No, you must reserve the artillery we are development too many shells is uttered at the same time as the Generals last words, Night has fallen. The clouds are gathering. The men are at sea somewhere in no mans land.This uncharacteristically so mbre moment is shocking and serves to signpost the ignorance and inhumanity of Haig in times of crisis. In a similar way the absurd force of bureaucracy in Hellers novel borders on seriousness when Don Daneeka is recorded as killed and carcass dead due to the power of paperwork. His front line in the novel is a tragic reminder of the madness of war, and his character becomes a living ghost, the sacks under his eyeball turned hollow and black, and he padded through the shadows fruitlessly like an ubiquitous spookthen, only then, did he realize that, to all intents and purposes, he really was dead. (p366)The endings of both texts leave the reader with a slightly different outlook of authority and war. Whereas Oh What a Lovely War finishes as it started, with a grand song in the traditional musical style, Catch 22 is much more subdued and understated. Both endings tell us something about the intention of the author, and of their opinion on the subject of war and authority. Littlewoo d wants to leave the audience feeling embittered and slightly outraged at the notion of the Great War as a show, in order to demonstrate the atrocities committed by those in authority against the ordinary men.The final songs Chanson de Craonne, I dont want to be a Soldier, And when they ask us, and Oh its a lovely war express both comic elements (Id rather stay at home and live off the earnings of a lady typist) and the tragic undertones that run throughout the play (I dont want a bayonet in my belly). Although these final songs are more preoccupied with the tragedy and futility of warfare, their tone is still bitter towards commanding powers such as the King and the Generals who promised them a lovely war, and described the life of a soldier as the cushiest job they would ever have.The cause of this great tragedy is clearly explained in Littlewoods play as a direct result of the ignorance and greed of commanding powers, in particular the European Empires and Haig, along with hi s circle of title-seeking aristocrats. Within the play there are other specific objects of blame firstly the British Generals, Field Marshall French, and the British Aristocracy. Other possible areas of criticism lie in the portrayal of religion, and of the capitalists who profited from the war. Oh What a Lovely War is a text very much favouring the ordinary soldiers, all of whom are represented as decent, kind-hearted, and spirited young men. These soldiers are the victims of authoritative powers, they are the lambs going to slaughter, and the grouse at the shooting party. Littlewood is not vague or subtle in her attack of the commanding men, and portrays them as idiots, fat cats and cowards. She intends to show us that they were the main cause of madness in wartime, and that these men of authority should be held to blame for the destruction of a generation.The conclusion of Catch 22 is quite an different, and ends with the spontaneous attempt by Yossarian to run away from the mil itary base. Hellers ending is a very interesting final act of defiance for his character, against the powers of authority in the novel. Despite having an easy route out of the air force a simple but dishonest deal with Colonel Cathcart and Colonel Korn Yossarian chooses to reject it. The presence of Natelys whore at the very end of the novel, who unsuccessfully tries to stab him, is perhaps an indicator that Yossarian is making the right choice in escaping from the madness and putrescence of bureaucracy (the main authoritative force in Catch 22). The specific targeting of key characters is evident in Hellers novel as it was in Oh What a Lovely War, with the Colonels and Generals (Cathcart, Korn, Dreedle and Peckam among others) being the main hosts for criticism.However, I believe there is a difference between both texts regarding the role authoritative figures play in war. Whereas Littlewood shows us that the commanding men create the chaos due to their own callous stupidity, in Catch 22 the madness of war seems to be a character unto itself. Although the commanding officers are idiotic and dangerously selfish, this insane wartime logic affects most of the ordinary men except for Yossarian and the Chaplain. A good example of this is near the end of the novel when Aarfy one of the men in the squadron rapes and kills a young girl.wYossarians utter horror when he discovers the scene is elevated further with the stretch of the police, who arrest him for being in Rome without a pass, completely ignoring the dead body on the pavement. Aarfys explanation I hardly think theyre going to make too much of a fuss over one poor Italian servant girl, when so many thousands of lives are being lost every day seems to bear a lot of truth. The infuriating authority figures in this novel and the foolish stunts they are engaged in step forward to be more a product of war madness than a cause of it.Therefore, although both texts portray figures of authority in similar way s, their intentions are essentially different. Littlewood blames the commanding individuals and glorifies the men who were sacrificed under ridiculous orders. Heller looks beyond these small but powerful characters to a greater evil the madness of war and the insane chaos it creates in all Colonels, Generals, Capitalists and even ordinary soldiers.1 The Great Loyalty Oath Crusade was created to divert attention towards Captain Black and thus gain him a promotion the men must swear an oath of allegiance to get their pay from the finance officerto have their hair cut by the barbers. (p125)

Wednesday, May 22, 2019

Ben & Jerry’s Case

Started almost 20 years earlier, Ben & Jerrys had plenty of slap-up opportunities to expand the business by entering into foreign grocery stores. However, their attempts of expansion cannot really be catched successful (note the case describes the period 1978-1997). In the following paragraphs, I exit evaluate their international commercialize entry strategies, based on the International commercialize Entry Evaluation Process described by J. K. Johansson in his control Global Marketing Foreign Entry, Local Marketing, and Global Management written in 2000.According to the crop, the five steps of evaluation are Country Identification, Preliminary Screening, In-Depth Screening, final exam Selection and Direct Experience. Before its idea of entry into Japan, Ben & Jerrys attempted to expand their business in six different countries on three continents, none of which was approached in a systematical way eg. based on the above-mentioned process. Had the company followed a tumesce- thought-out plan, it probably would have realized more(prenominal) success than it actually did.The archetypal country Ben & Jerrys tried to set foot in was Canada, which comes by no surprise as the Country Identification step assumes foreign partners to be chosen based on geographical closeness. The strategy was not successful as the company finally had to repurchase its licensing agreement because of high taxes and low quotas. The conterminous country of attempt was Israel, which I consider an opportunistic approach since the license was given based on friendship and not real evaluation.The country held hot opportunities though with the product being sold in super foodstuffs and restaurants, but the partnership did not result in high income according to the terms and conditions of the contract. The first juncture venture in Russia did not prove to be a lucrative business either, and the four years spent in the country ended on disadvantageous terms. It could be considered as a free give-away of technologies, equity and equipment. The last three foreign markets approached were the United Kingdom, France and the Benelux States.In none of these cases was any of the steps of the International Market Entry Evaluation Process followed which resulted in very opportunistic approaches without consensus, a well-designed plan or a valuable strategy. I do not consider the first six foreign entries to be successful at all, however, some of the countries held good potentials but lack of experience and knowledge made Ben & Jerrys not successful. The company has a great chance to increase its sales, market share, profits and income by entering into the Japanese market.Probably having learnt from its previous experiences, the approach of the Japanese market has been more systematic than the previous one. It has actually been quite consistent with the steps of the International Market Entry Evaluation Process, they have even reached the stage of the last step, as it turn s out at the beginning of the case they made a trip to Japan to get first-hand experience before making a decision. The Japanese market has correctly been evaluated to have a large market and an existing inquire for super premium ice-cream, which makes it a prospective opening.At the same time, the company has recently been experiencing declining market share on the domestic markets, worsened by decreasing growth rates. The combination of these factors result in finding the idea of entrance appealing, however, the complicated process of entering into the market must be taken into consideration too. In my opinion, it is time Ben & Jerrys did the necessary steps to expand their business. The company has seen different ways to approach Japanese consumers, however, the two best ones has been to enter with Seven-Eleven or through Mr.Yamada. These represent two totally different strategies and both have their advantages as well as disadvantages. Entering with Seven-Eleven has the advan tage of providing high sales and also a lot of experience in effective involvement of professionals. Making them partners would also take to be a quick access to the Japanese market. On the other hand, they have expressed a complicated way of logistics and inventory management, and they would also presume a very dominant position in their partnership. Making Mr.Yamada their partner seems to be a much easier way to approach Japanese consumers. Mr. Yamada does not have labyrinthine and specific requirements as Seven-Eleven but he still has the extensive knowledge of the market, however, what he does not have is a proven business plan to set down the business. Although it may seem to be easier to choose the strategy that involves less complications, Ben & Jerrys has reached the stage where they ought to make responsible long-term decisions rather than focusing on short-term convenience.Seven-Eleven has a lot of requests to be followed, it only proves that they have experience and ma rket knowledge and they know what type of products there will be sufficient demand for. In my opinion, the company should choose Seven-Eleven to form a partnership with, based on the information provided by the case. The chance to succeed in the Japanese market would be higher this way. Bibliography Johansson, J. K. Global Marketing Foreign Entry, Local Marketing, and Global Management, Johansson, 2000.

Tuesday, May 21, 2019

Copy Rights

wherefore there Is piracy? There must be reasons for piracy. Piracy Is a committed by people for a number of reasons. Some of the reasons for this act are Identified below To enjoy services or entertainment at low cost prices or no cost to the consumers. Expo Music, games, videos, software from internet. For profit Competitive Advantage Sabotage 3. What is law? Malaysias copyright act 1987 came into effect on 1 December 1987, permutation the copyright act 1969. The 1987 act confers copyright on and protects computer programs (software).The 1987 act amended in 1990 to ensure compliance with the prescribed standards and minimum requirements under the capital of Switzerland Convention. The copyright (application to other countries) Regulations 1990 came into force on 1 October 1 990, the day Malaysia acceded to the Berne Convention. source http// www. Abs. Org/Malaysia/intricacy/Piracy-and-the-Law. Com Point Source www. Slideshows. Net/Lonny/copyright-and-piracy-from-moral-and-legal - attendants-cit-presentation 1 .Copyright is a form of legal protection that grants people who create and produce material the exclusive rights to control certain uses of that material from being reproduced without the permission of the copyright owner. 2. Why Piracy E-SST The price For profit/competitive advantages 3. Moral Issues Give a chance to the creator to able to make a living and provide jobs for numerous other Decrease the chance to get problems. Note from Facial Please find more and add.

Monday, May 20, 2019

My Religious Belief System Essay

My religious vox populi brass is embedded in Christianity. I was born into a family who worshiped as Methodist and I am still Methodist. Growing up my mother not only(prenominal) sent us to church, she went with us along with my grandmother, aunts, uncles and cousins. Even though my father did not attend church often, he believed in immortal and supported my mothers desire to have her children in church. The resemblance I grew up in consisted of a great deal of my mothers family and every genius served at the same church, right there in the community.My religious intuitive feelings, directed my life in the sense of keeping my family close, pickings my children to church, and teaching them the right way. I remember before my baptism, my pastor explained to me the importance of cosmos baptized and equationtaking in communion. The first beat I accepted communion at the age of 12, I entangle exchangeable I was receiving a part of Jesus in my body as protection against anythin g and everything. Later, I wise(p) the real reason for communion is repentance and the need for forgiveness.My nurturing from church became an ethical path growing up. Without this means in my life, a number of things I have experienced would probably cause me to detour similarly another way of sentiment and doing things. My definition of a religious belief g everyplacenance is believe in God, involving yourself in worship and praise services and comprehending and living by a standard outlined by the word of God. In addition to that my beliefs tie in with the definition stated above. I am a Christian and with that being said, I believe in God and his son Jesus Christ.I sincerely yours believe Christ is our Lord and Savior who came into existence because of our sins and for that reason, I believe Christ died after he was crucified on the cross and 3 days later, he rose with all power over everything in heavens and earth. I believe Christ died for the sins of the inbuilt world so that every living being may have life and live it more than abundantly and when the time comes for our bodies to return to dust or dirt then our souls give join him in heaven if we believe he is Lord.From what I fill and from what I am constantly learning from the discussion, I grasp what is required of me as an individual and as a Christian in association with my conduct, meaning the way I behave toward others, and so forth. The Bible is an excellent guideline of what God expects us to do. By now, it seems obvious what I believe and it appears to be sp atomic number 18 that my belief system is absolutely a religious belief system. I pray constantly without ceasing for my children, my entire family and everyone I moot crucial to me.After analyzing my belief system, I grew into assorted facets of my religious belief system through phases of my life. For example, I knew several collections at a young age but I did not understand how crucial prayer was concerning my religio us beliefs. I recall as a young lady friend being on my knees along beside my grandmother saying my prayers. I remember her teaching one prayer for night and one for the mornings. Even as a teenager, I realized somewhat of the proper characteristics of my belief system but being young in mind I did not always tie to that belief.I always knew deep inside because of what my belief is that some things I will not do. I do not consider myself a saint and I have made some sore decisions but not to the point where I ignored my conscious which convicts us. Now that I have reached due date and I have experienced other things like marriage, having children, and coping with tragedies the significance of my belief system advance(a) and I know today I am almost whole. The benefits and disfavors of acquiring my belief system are a distant stretch.The benefits of my religious belief system is knowing God always watches over me in spite of my faults and the ungodly decisions I have made in m y life, I know he will always look after me and never leave me and that is a enormous benefit. One disadvantage to my belief system is any individual may easily disobey laws we call back ordained throughout the scriptures. For example, I concur lying about another individual or one may even consider this gossip about other people is not a pleasant thing to do.I loathed a liar, when I know someone is telling a lie that bothers me. I hear people speak all the time and it seems to be an easy task. This is just one example but not a small one not in Gods eyesight. However, it exemplifies the point. Numerous things can violate Gods word whether you meant to be disobedient or not to the laws, it still considered a violation. The observable disadvantage is, unless you are perfect you are going to sin against Gods word because no one is perfect but the Father.In reality, a portion of my belief system is the entire concept of believe that each of us was born in an imperfect world and every one will sin at some point in our lives. Once more, we see the reason we have Jesus. I know he died for our sins to retain us and God is a forgiving God. The role of tradition in my religious belief system is tremendous. Sometimes I reminisce over things I did as a child like hold on Santa and not being able to sleep on Christmas Eve. I evidently was not thinking about the truth, this particular holiday was about the birth of Christ at that time.Later on, my children went through this alike custom every year. On the other hand, this tradition means a great deal more to me now. Every year during this time, I give gifts to my children, grandchildren and other family but the most important thing is I attend church for praise and worship. I participate with my church family presenting gifts and food to distinct people who are alone at Christmas and for those confined to the nursing home and no one to spend time with them. other tradition my family started was to invite someone less fortunate than we are for dinner and family fun.I remember when my children and I were at a point of just feeling alone and destitute, but the joy I felt when someone helped me is the kind of feeling I wanted to pass on to someone else especially during this time of the year. In addition to that I realize as an individual, I must be mindful of others and his or hers religious beliefs or religious practices. The society we exist in today is a mixture of different cultures and ethnicity and at any given moment, my next-door neighbor could be a Mexican or someone from India as well as a Christian.To be attentive of the beliefs of others is truly the most humane thing to do. I have respect for other people and whatever religion one might choose to par take in. I make an effort not to get into a dispute with people over religion or their religious beliefs because of the sensitivity of the subject. My contemplation is that I value other peoples religion enough not to bring it up. My beli ef system has molded me and transformed my mine to different way of thinking. My religious belief has advanced and developed over the years.Unique circumstances have caused me to twist intelligent, sturdy and more thoughtful. My religious beliefs are continually increasing and to be truthful like me in this quest of improving my life and my education many obstacles come testing me. Sometimes I find myself with some deep-seated views surrounding certain individuals and circumstances. In remembering the past events in my life my belief system, my religious belief system has kept me committed to whom and what I have become.