Mobile Business Technologies Essay Example | Topics and Well Written Essays - 2000 words

Mobile Business Technologies - Essay Example According to the report findings  many new applications are getting invented like iOS, Android and Blackberry applications to name a few. iOS was the name given by Apple to the operating system that runs and supports all the touch screen mobile devices like iPads, iPhones and iPods.As the discussion stresses  in recent times there has been a dominating trend in all industries among their core products that has compelled the firm’s to move towards other services. Traditionally the manufacturers used to view their services as a mean to enhance value of the good that clearly differentiate between their products and the products offered by their competitors. But now companies have to think about something different. The concept of â€Å"bundles† and â€Å"extended product† emerged from customer’s need and new selling approaches. According to Vandermerwe and Rada, â€Å"Bundles† refer to the combination of products, service, support and knowledge. Ac cording to Jansson and Thoben, ‘extended product’ refers to the core product surrounded by set of intangible services and tangible products. Kotler has suggested five types of ‘service mix’ like tangible goods, intangible goods, hybrid good, major services accompanied by minor products and services and pure services with hybrid offering. The companies are now showing interest in offering hybrid products or services rather than just offering tangible goods and services (Brax, 2005). Nestle is the world’s leading brand in health and nutrition. â€Å"Good Food, Good Life† is the main mission of Nestle. In order to achieve this mission the company provides the consumers with wide ranges of food and beverages that caters to taste and nutrition and are meant for every occasion (Nestle, 2013). The business principle of Nestle has developed for over a period of 140 years and forms the basis of the company’s culture. Nestle was created with a vi sion of providing long term benefits to the shareholders by not only complying to the legal requirements of the company but also ensures that the activities are sustainable and creates value for the society (Nestle's Corporate Business Principles, 2013). Nestle in the year 2010 launched its new application named Corporate App for iPads and iPhones that was heavily backed by technology (Nestle, 2013). This new application was meant for investors and media to make them access latest press releases, reports, presentations and weekly updates on buy-back of shares whether online or offline. This application gained an overwhelming response from all over the world. Since its launch people